Sandra Valdes
Global Events Director
The Southern United States Trade Association is a non-profit organization that facilitates trade between small to medium-sized southern U.S. companies and overseas importers.
SUSTA helps small companies in the Southern United States promote value-added U.S. food and agricultural products to foreign markets.
We are a non-profit, and our funding is provided by the USDA’s Market Access Program, our Member States, and private companies. Through the Market Access Program, the USDA’s Foreign Agricultural Service partners with SUSTA and small businesses to share the costs of overseas marketing and promotional activities that help build commercial export markets for U.S. agricultural products.
Our export assistance is varied and can be customized to a degree to meet the needs of companies in our region.
SUSTA offers two core programs, Global Events and 50% CostShare. Through Global Events, you can register to participate in our trade missions and exhibit in our pavilions at trade shows. The Global Events page has all upcoming events. Through 50% CostShare, you can apply for 50% reimbursement of eligible international marketing expenses, such as advertising in a foreign country or sampling your products in a foreign retailer.
Products and Services: build commercial export markets for U.S. agricultural products. Customized export assistance to a degree to meet the needs of companies in our region.
SUSTA helps small companies in the Southern United States promote value-added U.S. food and agricultural products to foreign markets.
We are a non-profit, and our funding is provided by the USDA’s Market Access Program, our Member States, and private companies. Through the Market Access Program, the USDA’s Foreign Agricultural Service partners with SUSTA and small businesses to share the costs of overseas marketing and promotional activities that help build commercial export markets for U.S. agricultural products.
Our export assistance is varied and can be customized to a degree to meet the needs of companies in our region.
SUSTA offers two core programs, Global Events and 50% CostShare. Through Global Events, you can register to participate in our trade missions and exhibit in our pavilions at trade shows. The Global Events page has all upcoming events. Through 50% CostShare, you can apply for 50% reimbursement of eligible international marketing expenses, such as advertising in a foreign country or sampling your products in a foreign retailer.
Products and Services: build commercial export markets for U.S. agricultural products. Customized export assistance to a degree to meet the needs of companies in our region.
